Design

Olivia Mackrill

Fonts

Custom hand-drawn type

Images

Boudhayan Bardhan on Unsplash

Available

https://bbcearthteemill.com/deforestation/

Project Information

T-shirt designs for BBC Earth’s Jungle Was Massive collection. A campaign that focuses on highlighting the pivotal role that forests play in the regulation of the Earth's climate, and how we're losing them at an alarming rate.

The collection is built around their bestselling slogan tee, which I was asked to recreate in a variety of different styles. From Bahaus-inspired shapes to retro and punk prints. The slogan is direct but slightly playful, an element which I wanted to communicate in the new designs. The prints are colourful and bold whilst all referencing the forest in a subtle way.