Design

Olivia Mackrill

Fonts

Sporting Grotesque

Source Code Variable

Images

Unsplash

Project Information

Personal Project

Playground of Potential is a personal project, and exploration into graphic language, typography, colour and art direction. Designing an identity that revolves around skateboarding and entering a ‘state of play’.

The identity employs the visual language of organic hand-drawn lines. Representative of the physical impact the board makes, and the explosion of joy felt during this moment. To give a sense of both the physical and emotional connection that the skaters have with architecture.

The inspiration for this project was the concept of shifting perspectives. As skaters move through the city they enter a state of play, where every obstacle becomes a playground of potential.